Cohesiveness matters. You want your audience to see certain things and you come to mind. They should know what to expect and what you stand for. We can do that through photos.
FINALLY, YOU NEED THE PHOTOS THAT FOLKS ARE SEEING ON YOUR SOCIALS TO MATCH WHAT THEY ARE SEEING ON YOUR WEBSITE AND IN PRINT.
YOU MUST STAND OUT. We will come up with a way to separate you from your competition. You have mere seconds to capture your potential client's attention. Fun + creative photos are a necessity.
YOU NEED A CATALOG - A PLETHORA - OF PHOTOGRAPHS TO KEEP UP WITH SOCIAL MEDIA IN ORDER FOR IT TO WORK. Posting once a week or once a month just doesn't work.
Tell me if this is relatable - you sit down to schedule your social media posts, and you're blank. What should you post? What will people react to? I realize that coming up with a topic day after day, week after week, is hard enough .... but if you had a library of images to choose from, your topic is already chosen. Instead of coming up with a topic + taking a photo (that you then crop and put a filter on it and re-edit and then decide it's no good) - you just choose a photo and write a quick blurb based on that photo. Shew!
CLOSE YOUR EYES. IMAGINE HAVING THE EXACT PHOTOS YOU ENVISION AT YOUR FINGERTIPS, DIPPING INTO A CATALOG OF BRAND-SPECIFIC PHOTOS TO SCHEDULE OUT ALL OF YOUR SOCIAL MEDIA POSTS FOR THE NEXT SEVERAL MONTHS .... AHHHH ....
branding sessions :
creating photos that focus on engagement
YOUR SOCIAL FEED CAN SURVIVE ON "SNAPSHOTS" FOR SO LONG BEFORE YOUR COMPETITION WILL OUTSHINE.
A ton of thought goes into your marketing plans. It is important to have the images to go along with it. We will come up with ideas that are strategic and creative and flow from your marketing ideas. Your dollars will go far when you consider using the photos not only in your socials, but also improving your website and possibly in ads and print as well!
WELL PLANNED PHOTOS FOR YOUR MARKETING EFFORTS
I've done many commercial/business shoots over the years. Most of them have been child-related - i.e. clothing, toys. I've done headshots for many clients, grand opening and special event coverage, along with other corporate events.
Without having lots of images to choose from, we would all be scrambling on what to put out there. Keeping your audience engaged, keeping the stream of photos enticing and interesting, ABSOLUTELY WORKS.
Branding photography is a bit different because it's really more than just product shots or headshots. It's showing your audience about your BRAND, while giving you a starting point for creating content, as this is the trickiest part of this whole game.
Photos that get the most reach and engagement are the product, the process, and the staff. These are things that should be incorporated into your social media efforts to make a constant presence and receive engagement for your potential customer.
While your customers may not buy from you on FaceBook or Instagram, they ARE THERE .... Stay in front of them, so when they are in need of your product, they pick up the phone and call YOU. Easy. Peasy.
I THOUGHT YOU only photographed KIDS + FAMILies?
RECENT PROJECTS
If you are a small business owner, I think you know this answer. The need to get content out is unending. The avenues of social media are overwhelming. While cell phones are handy, it just doesn't look professional to have candid photographs in all of these places. Add in the fact that you may have several people posting to your pages, and the cohesiveness can be lacking. Maybe you have a strong marketing plan, but don't have the photos to support it. Maybe you have a big launch coming up and have zero photos to share to your website or ads. Maybe you simply don't have the time to do it all!
If you are tired of trying to keep up with the rat-race, don't like how your feed is looking with all of your attempts, and are ready to let a professional handle it, this is where I come in.
why do i need brand photos?
You can use these photos wherever you like : FaceBook and Instagram, social media ads, LinkedIn, any page of your website, emails, brochures ..... we will pinpoint WHERE you want to use the images, so I have an idea of how to frame the photos. There's nothing worse than having an image that doesn't fit well in the space you want to place it! You'll end up with a catalog (can you even imagine?!) of photos that are all professional, cohesive, and fit YOUR brand - ready to use across on any platform you desire.
where can i use the photos?
We will first discuss your wants and needs for your upcoming marketing needs. You may have some events, launches, or new products that you want your customers to see. Perhaps you're starting a new sector that folks don't yet know much about. Maybe you would like photos that show what your day looks like. This will all come up during our call, and is 100% unique to each small business owner.
Next, I'll send you a questionnaire, and from that information, I will dive in and do research based on what you have in your socials now, where you would
like to be, and where your competitors are. I'll start coming up with ideas that tell your customer your story, and bounce these ideas off on you. Don't worry! You don't have to come up with the execution of the shoot, that is my job.
the process
This was a shoot for the international toy brand, djeco. i worked with the president of the us division and their media marketer to assemble the setups for several different stories. we created an extensive gallery of candid photos including the kids along with a nice gallery of the toys alone to use for print. click the photos above to see some of the fun we had!
DJECO
This shoot was for a Landscaping/Florist company. The owner reached out to me wanting photos for their website, social media, and brochures. She was too busy and didn't want to plan what photos we should focus us. I had her fill out a questionnaire that gave me insight on their needs, which was highlighting all of their offerings that customers may not be aware of,) getting some headshots and team photos. I also offered some information on how the photos could be implemented along with some recommendations on their website and social media to make things more user friendly.
VOGEL'S FLORIST & LANDSCAPING
On Target Laboratories develops technologies which enable surgeons to remove more cancer during surgery. They have employees all across the country. They had a corporate meeting in St. Augustine, Florida at the end of the year while they were all together, and offered head shots to all of their employees. This was scheduled during breakout sessions, with each person getting approximately 15 minutes. Fifteen team members were photographed. They can personally use their images on LinkedIn, social media, etc, and the company can use the photos on their website and social media updates.
ON TARGET
LABORATORIES
The Hope House throws an annual fundraiser that I have volunteered to shoot since 2019. This is a craft beer tasting event supporting the Hope House Homeless Shelter in Greenfield. It is hosted by sponsors and open to the public with VIP access. They use these photos on social media to promote their event each year.
HOPS 4 HOPE
